Reflection.I think the strength of my pitch lies in the recognition that the market for digital language-learning is massive and yet not saturated. The most popular app (Duolingo) has succeeded in gaining users and keeping them through gamification, but it fails to teach anyone to become fluent in another language. I think I have identified a need for an app that provides functional, immersive language learning that focuses on communication skills rather than the ability to reproduce grammatically correct phrases with poor pronunciation. In terms of revenue potential, I think hiding "product placement" ads within the language learning content could appeal to investors, and to be honest I was surprised that language learning apps are not already doing this. After hours of research, I couldn't find any evidence of this. I do not know how I feel about coming up with deceptive marketing practices!
A weakness of my pitch is the lack of creativity (other than hidden advertising) in the design of the app itself. For the most part, the app is similar to Duolingo, but with a fully-integrated, intelligent chatbot. The idea of a chatbot is not novel, but I believe including facial recognition software to both enhance the conversational functionality, and analyze user emotional state is. While companies have developed lip-reading and analytical AI capable of reading emotions, incorporating these into an app would require substantial startup capital. Realistically, if a functional prototype was developed, I think a best-case scenario is being bought out by one of the larger tech companies, the worst case is they use their resources to develop their own version. |
Word Monkey
123 Main St. Suite 100
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123 Main St. Suite 100
San Francisco, CA 93106